First evidences of the pilot action and market feedbacks
The article focuses on the PEFMED experience at Herdade do Carvalhoso, a SME company that manufactures biological feed for production animals and the only organic cereal processing plant in Portugal.
Herdade do Carvalhoso makes the product as natural as possible, and taking into account that the line of thought is the sustainability of the company.
The stress tests to assess the readiness of Herdade do Carvalhoso to embed the Product Environmental Footprint standards shall give a great push on the market. The hope is that the final results could provide ecoinnovation strategies and marketing hints to continue to develop high-level products in synergy with the environment and with nature.